For over 15 years, I’ve worked at the intersection of product, service, and experience design, moving between complex technical environments and creatively driven teams. My career has been shaped by solving problems where direction is unclear, systems are constrained, and the impact is significant.

I’ve led design for large‑scale transformations, modernised legacy systems with technical teams, and partnered with creative agencies to deliver user‑centred solutions that move business outcomes. My work is grounded in real constraints and shaped by a clear understanding of how technology, operations, and design intersect.

My approach is direct: define the problem, align the people, sharpen the decisions, and design the experience that moves the organisation forward. Whether I’m mapping a service, shaping a product vision, or guiding teams through ambiguity, my focus is always the same: create clarity, reduce noise, and enable momentum.

In recent years, I’ve worked as a consultant across large organisations in both the private and public sectors, providing strategic design leadership that helps teams modernise ways of working and deliver outcomes that balance business viability, technical feasibility, and user value. I’m at my best when partnering with multidisciplinary teams, shaping direction, and elevating the quality of thinking as much as the quality of execution.

If you’d like to connect or discuss a challenge, feel free to reach out.